we want to bring the body back into the equation, because when you re-enter your body, you remember who you are.
bod beauty was born out of a longing.
a longing to reconnect. to feel the sun on your skin and actually feel it. to stop rushing and start touching your thighs, your shoulders, your stomach with intention. bod beauty was born in 2025, in venice beach, california, from founder ru’s own healing. it was built out of desire to build something deeper than product: a sensual experience that brings people back into their bodies and back to themselves.
in a world obsessed with faces and filters, bod beauty reclaims the body. we make skincare for collarbones, glow for your curves, and fragrance that lingers on your hips. we believe beauty is ritual, with our product being infused with crystals, it doesn’t just enhance appearance, it lifts our overall aura. sensuality is a birthright. nudity is not something to fear, it’s something to honor.
bod beauty is for the wild, the intuitive, the sun-kissed. for those who feel most at home with their hair wet, their body oiled, and their feet in the sand. we aren’t here to sell you perfection, we’re here to help you celebrate what’s already yours: your body, your beauty, your divine.
we exist to celebrate and enhance the natural beauty of the human form, not by hiding it, but by honoring it. in a beauty industry that has long prioritized the face, we offer a radical shift: a body-first approach that sees the full self—skin, curves, senses, spirit—as sacred and worthy of ritual.
our products are clean, intentional, and multi-sensory—crafted to glow on your collarbones, scent your skin, and become part of the moments when you feel most in touch with yourself. through luxurious skincare, mood-setting fragrance, and nourishing pigments, bod beauty invites you to slow down, touch your skin, and return to your own divine rhythm.
we are venice-born, rooted in a beachy, free-spirited sensuality. we believe in softness and wildness, in beauty that doesn’t beg for attention but glows with presence. we believe that the body holds the magic, and the best way to connect with it is to care for it, gently and daily. bod beauty isn’t about covering up. it’s about coming home.