we want to bring the body back into the equation, because when you re-enter your body, you remember who you are.
bod beauty was born out of a longing.
A longing to reconnect. To feel the sun on your skin and actually feel it. To stop rushing life and slow down enough to meet your own body again, with intention. bod beauty was born in 2025, in Venice Beach, California, from founder Ru’s own healing. it was built out of desire to build something deeper than product: a sensual experience that brings people back into their bodies and back to themselves- back into their untamed feminine, and back into their divine.
In a world obsessed with faces and filters, bod beauty reclaims the body. We offer a ritual for your spirit as much as your skin. We make skincare for collarbones, glow for your curves, and fragrance that lingers on your hips. We believe beauty is ritual, not routine. With our product being infused with crystals, it doesn’t just enhance appearance, it lifts your overall aura. Sensuality is a birthright. Nudity is not something to fear, it’s something to honor.
bod beauty is for the wild, the intuitive, the sun-kissed. for those who feel most at home with their hair wet, their body oiled, and their feet in the sand. We aren’t here to sell you perfection, we’re here to help you celebrate what’s already yours: your body, your beauty, your divine- and the unapologetic freedom thats always been yours.
We exist to celebrate and enhance the natural beauty of the human form, not by hiding it, but by honoring it. In a beauty industry that has long prioritized the face, we offer a radical shift: a body-first approach that sees the full self—skin, curves, senses, spirit—as sacred and worthy of ritual.
Our products are clean, intentional, and multi-sensory—crafted to glow on your collarbones, scent your skin, and become part of the moments when you feel most in touch with yourself. Through luxurious skincare, mood-setting fragrance, nourishing pigments, and the energetic touch of crystals and wildflowers, bod beauty invites you to slow down, touch your skin, and return to your own divine rhythm.
We are Venice-Born, rooted in a beachy, free-spirited sensuality. We believe in being fearless and wild. We stand for beauty that doesn’t need to chase attention, because the glow demands it. We believe that the body holds the magic, and the best way to connect with it is to care for it, with intention and consistency. bod beauty isn’t about covering up. it’s about coming home- unapologetic, authentic, and fully you.
